We’ve heard a lot about social media in recent days.  Here’s a good use of social media – get the word out about vaccinations, particularly for LTC residents and staff.  CDC has provided a social media toolkit to provide education for this group (and others) on the benefits of receiving the COVID-19 vaccinations.  As an industry, we have to do more to support and encourage hesitant staff and residents in our senior living communities. 

On this toolkit webpage, you’ll find sample messages and digital resources (including videos) for Facebook, Instagram and Twitter. 

I strongly encourage you to utilize the toolkit to promote vaccination!